Question 5 of the Evaluation

5) How did you address/attract your audience?

The target audience for our main piece in mostly teenage girls between the ages of 10-18 and we researched modern chick flicks with a similar target group and found out how they made the film fit the need of the main audience. Like in films such as wild child and St Trinians, we decided our main character would be a young, fashionable and pretty female. This was because our research found that this was common of modern, girly chick flicks aimed at teenage girls. We chose to have this stereotypical female character as the hero of the story, since she would be someone that the audience could recognise and relate to, attracting them to our film. So in a sense, we showed our audience in our film, by choosing an actress who was female and of the age group.

During our first discussions about the plot and idea of our main piece, we were unsure of how to make the character of Cally stand out from the other girls in the school. We first thought that Cally should be of lower class, dressed less well than the other girls, so that she felt intimidated by the typical snobby girls at the posh private school. However we decided against this, having Cally dress fashionably, but be a rebellious character and so making the other girls look up to her, though they appear to be jealous of her, giving her dark looks as she passes. We found that this idea was more common in chick flicks and was more suited both our actress and our original idea.

We found that the way we dressed Cally did seem to be the right decision as when we showed a preview of our film opening to our target audience, the shoes our actress was wearing was hugely popular among the girls. They commented on how they really liked them, wanting to buy the shoes themselves. Therefore, this did reach out to our target audience and attract them to our film opening.  

With the girls who played extras in our film, we allowed them to form their own groups, making the film more realistic as they were in similar age and friendship groups. This created verisimilitude, along with the chosen setting, which was our school, which we found was the perfect setting. We also had girls in the windows of the school building, which showed that everyone was focusing on Cally as she arrived for her first day. We handheld the camera in part of our film, showing Callys point of view as she looked over at the small group of sixth form girls and the head girl. This also would help the audience to relate to Cally, getting the sense of being watched by the girls who think they are superior to her.

Another important thing that we also found attracted the girls that we showed a preview of our opening to, was the music. Our song Dirty Little Secret by The All American Rejects was the perfect song for our piece as it was a well known, upbeat, current song that was widely and often used in the chick flick films we had researched. We also felt that the lyrics of the song applied to the plot for our film and so decided that Dirty Little Secret would also be the title to our film. From the questionnaire given to the girls at the screening and the interviews we had with a few of them afterwards, the music was scored extremely highly and the girls were very enthusiastic about it.